《商务英语写作》

讲师资历

课程目标

课程大纲

课程大纲BusinessEnglishWritingTrainingProgram(2days)Courseobjectives:Aftertheprogram,participantswill:Apply5Stepstosuccessfulbusinesswriting;Use4PointPlantowritehighlyeffectiveEnglishemails；IdentifytheweakestlinksinbusinessEnglishwriting;DiscoverwritingprofessionalbusinessEnglishisnolongeraskilltoodifficulttomaster；SavetimeandlargelyincreaseworkingefficiencyaswellaspromotionopportunitiesCoursecontents:Session1.CriticalthinkingaboutbusinessEnglishwriting1.1.Writtencommunicationprinciplesandskills1.2.Whenyouuse“pen”insteadofmouthtocommunicate1.2.Cross-culturalawarenessandskillsapplicationSession2.5stepstosuccessfulwritingStep1.Preparation2.1.Establishyourpurpose2.1.1.“Kipling”methods2.1.2.“SMART”principle2.2.IdentifyyouraudienceStep2.Research2.3.Brainstormtodeterminewhatyoualreadyknow2.4.Conductresearch2.5.SelectfactsandsourcewhatyouneedStep3.Structuring2.6.Methodsofdevelopment2.6.1.Inductiveanddeductivemethods2.6.2.Chronologicalandpositioningmethods2.6.3.Definitionmethod2.7.Mind-mapandpyramid-structureyourideas,factsandinformationStep4.Writing-DosandDon’tsforgoodbusinesswriting2.8.RememberyourABC2.9.Becourteousandconsiderate2.10.Useappropriatetone2.11.Writenaturallyandsincerely2.12.ApplyKISSprinciple2.13.Don'tuse“ancient”terminology2.14.Don'tmissessentialdetails2.15.Don'tusepassivevoicesbutactivevoices2.16.ComposeCLEARcommunicationsStep5.Editing/revision2.21.Unityandcoherence2.22.Clarity2.23.Ethics2.24.Grammar2.25.MechanicsandpunctuationSession3.Emailwritingskills3.1.The4-pointplanforemailwriting3.2.Howcanyoumakeyouremailworkforyou?3.3.Theweakestlinksinyouremail3.4.Cross-culturalawarenessinemailwriting3.5.Amodelforemailwriting3.6.Emailwritingtemplates3.7.NetiquetteSession4:Presentation,formatsandtemplates(thissessionwillbetailor-madetomeetparticipants’specificneeds)4.1:Presentationofbusinessdocuments4.2.Routinebusinessdocumenttemplates4.3.Creativeandpersuasivedocumenttemplates4.4.ClassifiedbusinesslettersTrainingmethods:lecturing,demo,casestudiesbrainstorm,discussion,exercises,etc.