Corporate Strategy and Management

讲师资历

课程目标

课程大纲

1、 Overview of corporate strategy            

i. Concept of strategy            

ii. Characteristics of strategy            

iii. Why needs strategy           

iv. Strategic system           

v. Case study

2、 The role, process and system of strategy            

i. The role and content of the strategy            

ii. Ways of strategic decision            

iii. Two modes of strategic thinking            

iv. Key points of strategic management            

v. Process of strategic management            

vi. Strategic mission            

vii. Group discussion:            

3、 Analysis of external environment and internal conditions            

i. PEST: external environment analysis            

ii. Strategic choice: industrial structure factors            

iii. BCG Model: Analysis of competitors            

iv. SCP: Industry prospect assessment            

v. Internal factor evaluation matrix (IFE)            

vi. SWOT           

vii. Value chain analysis            

viii. Evaluation model of core competitiveness            

ix. Case study   

4、 Strategic development            

i. Positioning of mission            

ii. Three elements of mission positioning            

iii. Principles for formulating strategic objectives            

iv. Selection of strategic situation            

v. Choice of competitive strategy            

vi. Strategic alliance            

vii. Strategic evaluation and control            

viii. Case study: GE/ McKinsey matrix            

5、 Strategy implementation            

i. Leadership in strategy implementation            

ii. Three elements of strategic implementation: organizational adjustment, resource mobilization and change management           

iii. BLM: BLM model introduction            

iv. Four steps of strategy implementation: Critical tasks, formal organization, talents, and culture.            

v. IBM Business Leadership Model - leadership is fundamental            

vi. IBM Business leading model - values as the foundation            

vii. Group discussion:            

6、 Discussion and course summary